Making air pollution visible

The smog label is a campaign for the Dutch Lung foundation to grab the attention for the severe air pollution in the Netherlands.

The goal was to educate people about their surroundings. By turing the average air pollution data per street into a clear and visible label, we made air pollution tangible. The labels are applied in every street so it can give people a direct insight into their environment.


And in that aspect it can start to have effect on the housing market, public spaces, daycares, UVH (horeca). Besides the labels we also created posters that will become visible through the air pollution they are placed in.

Air pollution posters are designed to make the pollution visible

A series of images that show the different labels