Welcome into our world
Welcome into our world is an outdoor project for the dutch homeless paper the Z!Krant.
This non-profit campaign was brought into life when the agency INDIE-Amsterdam received a couple of free billboards from JCDecaux and decided to put them to a good use.
The billboards we created were used to kickstart the Z!Krant's new campaign: Welcome in our world. With no budget, all billboards were hand-made by us. The goal of the campaign was to make the statement, that homeless people are real people with real needs, and that anybody can become homeless.
By mixing the donated billboards with guerrilla ads through out Amsterdam we started a discussion that was picked-up by several newspapers and blogs.
The guerilla ads