The Nederlands Fotomuseum was looking for a way to make their collection by Ed van der Elsken accessible to a new, younger target group in an innovative and digital way. And if those young people come to the museum, get them to have a better look at our collection.

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So we created an App and a binge worthy Instagram series that tells all the rich stories behind Ed and his work. In Lust for life an original instagram story we take a deep dive into the work of Ed, his way of working, his influence on current day photographers and his influence in the life of some well known creators.

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You can still watch them @nlfotomuseum

Client: Nederlands Fotomuseum

Agency: IN10/DOOR

Role: Art director, animator, content

Awards: Golden Lovie - Peoples choice Lovie

A naked selfie is the only way Ed can be introduced.

Every season revealed more about how Ed worked.

Episodes with:

Sabrina Starke 

Dennis Storm

@kunstkijken

Steven van Lummel

Nicolaas Veul 

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Stacii Samidin

Anne Geene

Florian Braakman

Raymond van Mill

Jan dirk van der Burg

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