For a new Sportlife jar introduction, we created a dangerous but fun, Sportlife like shopping experience. Well more of a race actually. To honor their new tagline: Always go for the bigger plus.

We launched the new introduction on an interactive website where you could enter the shopping cart race. You just had to prove why you should be in the race. We boosted it on social, picked 30 winners and let them race in front of a crowd.

The race was awesome and the ramps we build where huge. So you needed some balls to complete the race.

Client: Sportlife NL

Agency: INDIE Amsterdam